Adobe Experience Platform

Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Expand value of your existing tech.

Because Experience Platform normalizes data from both internal and external sources in real time, you can easily integrate your existing technology — like CRM — with Adobe Experience Cloud products to create the most comprehensive customer tech stack available.